By Jennifer Merritt
From the moment Eve ate the
apple, women have been labeled
the weaker sex. Many of us have
weaker upper bodies, weaker
willpower to resist sappy
movies, and a weaker paycheck.
(Recent statistics from the U.S.
Census Bureau pinpointed the
female-to-male earnings ratio at
0.76 in 2001.) We can work on
the first two by hitting the gym
regularly and watching fewer
chick flicks, but when it comes
to salaries, what can women do
to make up the cash
inconsistency'
Some might say the solution is
simple: Advance your education,
learn new skills, impress the
boss, and you'll add a few
digits to your salary. In fact,
when it comes to education,
women are the stronger sex,
outnumbering men who earned
associate, bachelor's, and
master's degrees during the
2004-2005 school year, according
to data from the National Center
for Education Statistics (NCES).
And the return on that education
investment is high. Women who
graduated from college earned
about 76 percent more than women
with just a high school diploma,
according to 2004 data released
by the Bureau of Labor
Statistics (BLS).
Finding your focus "The first
thing you have to do is figure
out what your values are, and
understand that the ways to
higher pay are about
trade-offs," says Warren
Farrell, Ph.D., the San
Diego-based author of Why Men
Earn More: The Startling Truth
Behind the Pay Gap and What
Women Can Do About It (Amacom,
2005). "The road to higher pay
is a toll road; the discovery is
finding out which tolls are
worth it and which aren't."
When it comes to using education
to increase earning power,
Farrell says it's all about
choosing the right
subspecialty'particularly one
that is least common, but most
in demand. As an example,
Farrell points to gypsy, or
traveling, nurses: Even though
nursing is an in-demand
profession, because of the
travel requirement, gypsy nurses
can earn twice as much as
traditional nurses.
"Ask not how far you want to go
or what you should major in, ask
what you should sub major in,"
Farrell says. "It's not just
your choice of field. What's
just as important is your choice
of subfield."
Farrell believes the field,
rather than the degree, can be a
predictor of higher pay. Take
data from the NCES, for example,
which shows that among 2000
graduates with bachelor's
degrees, those with engineering
degrees earned the most'close to
$50,000'one year after
graduation, while those with
education degrees earned the least'less than $30,000'one year
after graduation.
"A
scientist is going to make a lot
more than a language major," he
says. "More important is that
the choice of field not only
predicts pay, but also the
probability of getting a job in
that field at all. "
Caring for your career
Practicality is exactly what
propelled Teri Fagan's paycheck.
Fagan was working in accounting
making $8.60 an hour when she
and her family fell on hard
times. A friend encouraged her
to increase her earning
potential by going back to
school to become a nurse, but
Fagan struggled on her own for
four years before realizing
higher education could improve
her financial situation. Even
so, the years she spent in
school were "scary," she admits.
"I was in the program full time,
and the last year I was there, I
only grossed $5,000," she says.
"I relied a lot on family and
friends."
With 2004 statistics from the
U.S. Census Bureau revealing
that women who hold at least an
associate degree earn $9,032
more than women who don't pursue
higher education, the notion of
one day having a better salary
that could afford her a better
life pushed Fagan through the
program.
"They asked us in class why we
wanted to be nurses, and many
people said they wanted to give
and be compassionate. I'm afraid
I was all about money," Fagan
Admits. "But, I was intrigued by
the thought of nursing. It's
intellectually stimulating, and
it has a lot to do with
accounting in terms of math and
judgment."
After earning her degree, she
landed a job on her second
interview at Mission Hospital in
Asheville, N.C., one of the top
100 hospitals in the nation.
Since then, her salary increased
threefold, her family has taken
their first vacation together,
and Fagan was able to buy her
first home.
And Fagan isn't the only woman
experiencing a pay increase.
From 1979 to 2004, women's
earnings as a percentage of
men's increased from 62 to 80
percent, according to the BLS.
Does Fagan believe she received
a return on her investment' Most
definitely. "I wish I had
thought in terms of the bigger
picture and made education a
priority earlier in life, so
that I could enjoy my life
more," she says.
Maintaining versatility Frances
Altman had a good job and an
even better salary, but she
returned to her alma mater,
Roosevelt University in Chicago,
to earn her master's degree in
communications because she felt
it would help her keep pace with
her peers in public relations.
"I
was running into more and more
people who had degrees," she
says. "It became apparent that
the additional consolidation of
my education would be
beneficial."
Of
today's workforce, nearly 33
percent of women ages 25 to 64
had academic experience under
their belt in 2004, compared to
11 percent in 1970, according to
the BLS.
When her employer of 19 years
downsized, the tangibility of
Altman's degree became apparent.
Although she was left without a
job, she quickly found another,
and eventually landed her
current position as a public
relations specialist for
Virginia Commonwealth
University's School of Business.
It
was her degree, says Altman,
that maintained her versatility
in a continuously fluctuating
job market. "You have to be
watching for opportunities to
reinvent yourself all the time,"
she says. "Maybe it seems public
relations doesn't exactly fit in
one area, and yet I began
working in PR in education. I'm
using all the same techniques,
but now I'm working with alumni
and teachers."
Knowledge is business power
Erika Ingram says outright that
her MBA helped increase her
earning power. If she hadn't
pursued the degree, she may
never have opened her own
business. In fact, in 2003 more
than 500,000 women aimed to
increase their paychecks by
enrolling in graduate programs,
according to the most recent
data from the NCES.
Like Altman, Ingram went back to
school because she felt she
needed to in order to keep up
with her colleagues. Although
she had no intention of leaving
her job in Corporate America,
her creation of a mock business
plan for a school assignment got
her thinking.
She worked with one of her
marketing professors for two
years to create a business plan
for a spa, spoke to other spa
owners around the country, and
examined the pros and cons of
the health and wellness
industry. As a result, she
opened the first location of her
Iatria Spa and Health Center in
Raleigh, N.C., at the age of 31,
and seven years later, has
opened an additional three
locations throughout the state.
"Prior to going into business
school, I was somewhat
unconfident of what I didn't
know," Ingram says. "I was
hungry for more information, and
I wanted to see the big picture
and have more of an impact." She
admits that she could have never
been able to accomplish that at
the large organization where she
worked prior to her education
recommitment.
"[After graduating,] I had more
self-confidence because I had a
more well-rounded set of skills.
I had a better network and knew
to whom I should go."
There's no question that
education directly increased
Ingram's earning power. In fact,
she hopes to spread the wealth
of her knowledge as she begins
teaching an online marketing
course at the University of
California at Irvine. "This
enables me to give back, and
that makes me happy," she says.
"I'm more rewarded doing what I
do now, because I can effect
change better."
So
if you hand your boss a copy of
your advanced degree, will he or
she hand you a raise in return'
Not necessarily. But if there's
anything women can learn from
Eve's perceived weakness in
eating the apple, it's that we
learn from experience.
"The career has something to do
with it, there's no question
that's part of the deal," says
Marsha Firestone, president of
the Women Presidents'
Organization in New York, a
nonprofit membership
organization of 1,000 successful
female entrepreneurs who own and
run multimillion dollar
businesses. "But education is
key for opening doors," she
attests.
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